Beaded Allure
2009
Publishing, Art Direction
Art directed photography for book. Coordinated stylist, models, and photographer for the photo shoot. Designed cover.
- Beaded Allure Book Cover and Interior Photography
Art directed cover and interior photography for book. Coordinated models, stylist, and photographer for the photo shoot. Designed cover art.
Cover
Cover design features a single necklace on an alluring model. Title treatment is elegant and romantic yet modern with its combination of a light and script font. A scroll embellishment helps add to the romanticism and pulls it all together.
Interior Photography
Photography was shot by an in-house photographer and art directed by myself on location. Each shot features a piece of jewelry you can create in the book with step-by-step instructions. All projects in the book have a very romantic and elegant feel. I chose to shoot each project outside to help keep the backgrounds interesting and soft. This leaves the focus on the model and the jewelry. 





Google+
Twitter
StumbleUpon
-
Handmade embroidered greeting cards.Crafts, Graphic Design, Print Design2012 -
Zebra print invitations printed on pearlescent white card stock and mailed out in pink envelopes.Graphic Design, Print Design, Typography2012 -
Featured on the blog, Oh So Beautiful Paper.
Invites give your guest the first taste of your weddings aesthetic. Using non-traditional materials and printing methods, I came up with this beautiful invite that made quite an impact on our guests. It's romantic, vintage, and woodsy vibe was perfect for our small wedding in the woods.
Printing: Silk Screen by Four Ambition – Dayton, OHCrafts, Graphic Design, Typography2012 -
Baby shower invite to match a "Berry Sweet" theme.Graphic Design, Illustration, Print Design2011 -
Designed eBook coverGraphic Design, Publishing2011 -
Designed book cover.Publishing2011 -
Designed book cover.Publishing2011 -
Designed book cover options. Client picked the first one.Publishing, Graphic Design2011 -
Designed eBook covers for a Writer's Digest writing series.Graphic Design, Publishing2011 -
Carl's Jr. Ad designed to sell their new salads. Coupons would be placed below the ad.Print Design, Graphic Design, Advertising2010 -
Open House Invite for local photo studioAdvertising, Branding, Design2011 -
Logo options for start up photo studio.Branding2012 -
Cup sleeve design for Carl's Jr. promoting Kim Kardashian appearing in their new ad. Designed while freelancing for Marsh, Inc.Advertising, Graphic Design, Print Design2010 -
Logo concepts for Carl's Jr.'s sandwiches.Branding, Print Design, Advertising2011 -
Illustrations based on the style used in Scanner Darkly.Illustration, Photo Illustration2010 -
Art directed photography for book. Coordinated stylist and photographer for the photo shoot. Designed cover and interior spreads.Publishing, Art Direction2010 -
Designed book cover. Art directed photo shoot while working with a stylist and photographer.Art Direction, Publishing2010 -
Art directed photography for book. Coordinated stylist and photographer for the photo shoot. Designed cover and interior spreads.Publishing, Art Direction2009 -
Art directed photography for book. Coordinated stylist, models, and photographer for the photo shoot. Designed cover and interior spreads.Publishing2010 -
Art directed photography for book. Coordinated stylist and photographer for the photo shoot. Designed cover and interior spreads.Publishing, Art Direction, Book Design2010
All works © Rachael Ward 2006-2012.
Please do not reproduce without the expressed written consent of Rachael Ward. Powered by ProSite.
Please do not reproduce without the expressed written consent of Rachael Ward. Powered by ProSite.