Rachael Ward
  • Books
    • Write Poetry Now
    • Sell Your Book Like Wildfire
    • Writer For Hire
    • Straight Talk on Writing
    • Writer's Market eBook Series
    • Beaded Allure
    • Upcycled Accessories
    • Elegant Knotted Jewelry
    • The Woven Bag
    • Asian-Inspired Machine Embroidery
    • Knitting the Perfect Pair
    • Illustrations
  • Stationery
    • Woodland Wedding Invite
    • Sweet 15 Birthday Invitation (Quinceanera)
    • Baby Shower Invite
    • Embroidered Greetings
  • Resume
  • Contact
Beaded Allure
2009
Publishing, Art Direction
Art directed photography for book. Coordinated stylist, models, and photographer for the photo shoot. Designed cover.
  • Beaded Allure Book Cover and Interior Photography

    Art directed cover and interior photography for book. Coordinated models, stylist, and photographer for the photo shoot. Designed cover art.

    Cover
    Cover design features a single necklace on an alluring model. Title treatment is elegant and romantic yet modern with its combination of a light and script font. A scroll embellishment helps add to the romanticism and pulls it all together.

    Interior Photography
    Photography was shot by an in-house photographer and art directed by myself on location. Each shot features a piece of jewelry you can create in the book with step-by-step instructions. All projects in the book have a very romantic and elegant feel. I chose to shoot each project outside to help keep the backgrounds interesting and soft. This leaves the focus on the model and the jewelry.
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  • Write Poetry Now
    Designed eBook cover
    Graphic Design, Publishing
    2011
  • Sell Your Book Like Wildfire
    Designed book cover.
    Publishing
    2011
  • Writer For Hire
    Designed book cover.
    Publishing
    2011
  • Straight Talk on Writing
    Designed book cover options. Client picked the first one.
    Publishing, Graphic Design
    2011
  • Writer's Market eBook Series
    Designed eBook covers for a Writer's Digest writing series.
    Graphic Design, Publishing
    2011
  • Upcycled Accessories
    Art directed photography for book. Coordinated stylist and photographer for the photo shoot. Designed cover and interior spreads.
    Publishing, Art Direction
    2010
  • Elegant Knotted Jewelry
    Art directed photography for book. Coordinated stylist and photographer for the photo shoot. Designed cover and interior spreads.
    Publishing, Art Direction, Book Design
    2010
  • The Woven Bag
    Designed book cover. Art directed photo shoot while working with a stylist and photographer.
    Art Direction, Publishing
    2010
  • Asian-Inspired Machine Embroidery
    Art directed photography for book. Coordinated stylist and photographer for the photo shoot. Designed cover and interior spreads.
    Publishing, Art Direction
    2009
  • Knitting the Perfect Pair
    Art directed photography for book. Coordinated stylist, models, and photographer for the photo shoot. Designed cover and interior spreads.
    Publishing
    2010
  • Illustrations
    Illustrations based on the style used in Scanner Darkly.
    Illustration, Photo Illustration
    2010
All works © Rachael Ward 2006-2012.
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