Rachael Ward
  • Books
    • Write Poetry Now
    • Sell Your Book Like Wildfire
    • Writer For Hire
    • Straight Talk on Writing
    • Writer's Market eBook Series
    • Beaded Allure
    • Upcycled Accessories
    • Elegant Knotted Jewelry
    • The Woven Bag
    • Asian-Inspired Machine Embroidery
    • Knitting the Perfect Pair
    • Illustrations
  • Stationery
    • Woodland Wedding Invite
    • Sweet 15 Birthday Invitation (Quinceanera)
    • Baby Shower Invite
    • Embroidered Greetings
  • Resume
  • Contact
Upcycled Accessories
2010
Publishing, Art Direction
Art directed photography for book. Coordinated stylist and photographer for the photo shoot. Designed cover and interior spreads.
  • Upcycled Accessories Cover/Interior Spreads
    and Interior Photography


    Art directed cover and interior photography for book. Coordinated stylist and photographer for the photo shoot. Designed cover art and interior spreads.

    Cover
    A single upcycled bag is featured on the cover. It is surrounded by recycled items, old magazines and glass jars. The "U" in Upcycled is adorned with arrows to suggest the "upcycling" of the projects in the book. A recycle symbol is placed in the center of the "C" to tie in the recycling of the materials used to make each project in the book.

    Interior Spreads
    The overall look of the book is slightly retro and urban. Most of the spreads in the book have a textured gray background with the acception of each project openers which have the addition of a teal circle textured background. Project photos are placed at a slight angle to show the playfulness of the projects. They are surrounded by a zig-zag stitched line which was pulled from the stitching on the projects. Each materials list is sectioned off with arrows which tie into the cover design.

    Interior Photography
    Photography was shot by an in-house photographer and art directed by myself with the assistance of a stylist. The sample shots below showcase the retro feel I was going for with the following props; floral table cloth, retro map brochure, vintage camera, and slides.
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  • Write Poetry Now
    Designed eBook cover
    Graphic Design, Publishing
    2011
  • Sell Your Book Like Wildfire
    Designed book cover.
    Publishing
    2011
  • Writer For Hire
    Designed book cover.
    Publishing
    2011
  • Straight Talk on Writing
    Designed book cover options. Client picked the first one.
    Publishing, Graphic Design
    2011
  • Writer's Market eBook Series
    Designed eBook covers for a Writer's Digest writing series.
    Graphic Design, Publishing
    2011
  • Beaded Allure
    Art directed photography for book. Coordinated stylist, models, and photographer for the photo shoot. Designed cover.
    Publishing, Art Direction
    2009
  • Elegant Knotted Jewelry
    Art directed photography for book. Coordinated stylist and photographer for the photo shoot. Designed cover and interior spreads.
    Publishing, Art Direction, Book Design
    2010
  • The Woven Bag
    Designed book cover. Art directed photo shoot while working with a stylist and photographer.
    Art Direction, Publishing
    2010
  • Asian-Inspired Machine Embroidery
    Art directed photography for book. Coordinated stylist and photographer for the photo shoot. Designed cover and interior spreads.
    Publishing, Art Direction
    2009
  • Knitting the Perfect Pair
    Art directed photography for book. Coordinated stylist, models, and photographer for the photo shoot. Designed cover and interior spreads.
    Publishing
    2010
  • Illustrations
    Illustrations based on the style used in Scanner Darkly.
    Illustration, Photo Illustration
    2010
All works © Rachael Ward 2006-2012.
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