Rachael Ward
  • Books
    • Write Poetry Now
    • Sell Your Book Like Wildfire
    • Writer For Hire
    • Straight Talk on Writing
    • Writer's Market eBook Series
    • Beaded Allure
    • Upcycled Accessories
    • Elegant Knotted Jewelry
    • The Woven Bag
    • Asian-Inspired Machine Embroidery
    • Knitting the Perfect Pair
    • Illustrations
  • Stationery
    • Woodland Wedding Invite
    • Sweet 15 Birthday Invitation (Quinceanera)
    • Baby Shower Invite
    • Embroidered Greetings
  • Resume
  • Contact
The Woven Bag
2010
Art Direction, Publishing
Designed book cover. Art directed photo shoot while working with a stylist and photographer.
  • The Woven Bag Book Cover/Interior Spreads
    and Interior Photography


    Art directed cover and interior photography for book. Coordinated stylist and photographer for the photo shoot. Designed cover and interior spreads.

    Cover
    Cover design features two woven bags to showcase the ability to learn how to weave more than one size bag. A loom and balls of yarn are added to show what materials you would use to make each bag. The title treatment is in a simple bold font with "Woven Bag" incorporating a woven texture to help it pop and ad interest.


    Interior Spreads
    The title page for this book is playful with the use of looms to help break up the sections. The interior spreads are broken up into chapters by bag size. Each section is color coordinated, small bags are in yellow, medium in blue and large in purple. Each chapter is tied together with a woven textured background behind the project introduction and materials list.

    Interior photography
    Photography was shot by an in-house photographer and art directed by myself on location with the assistance of a stylist. Many of the shots have an combination of modern and rustic props. I used lots of wood backgrounds to add a nice texture to compliment the softness of the woven bags.
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  • Write Poetry Now
    Designed eBook cover
    Graphic Design, Publishing
    2011
  • Sell Your Book Like Wildfire
    Designed book cover.
    Publishing
    2011
  • Writer For Hire
    Designed book cover.
    Publishing
    2011
  • Straight Talk on Writing
    Designed book cover options. Client picked the first one.
    Publishing, Graphic Design
    2011
  • Writer's Market eBook Series
    Designed eBook covers for a Writer's Digest writing series.
    Graphic Design, Publishing
    2011
  • Beaded Allure
    Art directed photography for book. Coordinated stylist, models, and photographer for the photo shoot. Designed cover.
    Publishing, Art Direction
    2009
  • Upcycled Accessories
    Art directed photography for book. Coordinated stylist and photographer for the photo shoot. Designed cover and interior spreads.
    Publishing, Art Direction
    2010
  • Elegant Knotted Jewelry
    Art directed photography for book. Coordinated stylist and photographer for the photo shoot. Designed cover and interior spreads.
    Publishing, Art Direction, Book Design
    2010
  • Asian-Inspired Machine Embroidery
    Art directed photography for book. Coordinated stylist and photographer for the photo shoot. Designed cover and interior spreads.
    Publishing, Art Direction
    2009
  • Knitting the Perfect Pair
    Art directed photography for book. Coordinated stylist, models, and photographer for the photo shoot. Designed cover and interior spreads.
    Publishing
    2010
  • Illustrations
    Illustrations based on the style used in Scanner Darkly.
    Illustration, Photo Illustration
    2010
All works © Rachael Ward 2006-2012.
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