The Woven Bag
2010
Art Direction, Publishing
Designed book cover. Art directed photo shoot while working with a stylist and photographer.
- The Woven Bag Book Cover/Interior Spreads
and Interior Photography
Art directed cover and interior photography for book. Coordinated stylist and photographer for the photo shoot. Designed cover and interior spreads.
Cover
Cover design features two woven bags to showcase the ability to learn how to weave more than one size bag. A loom and balls of yarn are added to show what materials you would use to make each bag. The title treatment is in a simple bold font with "Woven Bag" incorporating a woven texture to help it pop and ad interest.
Interior Spreads
The title page for this book is playful with the use of looms to help break up the sections. The interior spreads are broken up into chapters by bag size. Each section is color coordinated, small bags are in yellow, medium in blue and large in purple. Each chapter is tied together with a woven textured background behind the project introduction and materials list.
Interior photography
Photography was shot by an in-house photographer and art directed by myself on location with the assistance of a stylist. Many of the shots have an combination of modern and rustic props. I used lots of wood backgrounds to add a nice texture to compliment the softness of the woven bags. 







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All works © Rachael Ward 2006-2012.
Please do not reproduce without the expressed written consent of Rachael Ward. Powered by ProSite.
Please do not reproduce without the expressed written consent of Rachael Ward. Powered by ProSite.