Asian-Inspired Machine Embroidery
2009
Publishing, Art Direction
Art directed photography for book. Coordinated stylist and photographer for the photo shoot. Designed cover and interior spreads.
- Asian-Inspired Machine Embroidery Book Cover, Sample Spreads, and Interior Photography
Art directed cover and interior photography for book. Coordinated stylist, models, and photographer for the photo shoot. Designed cover and interior spreads.
Cover
Cover design features a journal with a machine embroidered kimono. At the top you will find three other machine embroidery designs that are used throughout the book. The background of the cover is bamboo to help pull an Asian element.
Interior Spreads
The sample project spread pulls the bamboo texture from the cover to the interior pages. The material list would incorporate the light blue from the cover to help keep things cohesive.
Interior photography
Photography was shot by an in-house photographer and art directed by myself in the studio with the assistance of a stylist. Each shot features a neutral background along with some type of earthy element; plants, flowers, bamboo. 





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All works © Rachael Ward 2006-2012.
Please do not reproduce without the expressed written consent of Rachael Ward. Powered by ProSite.
Please do not reproduce without the expressed written consent of Rachael Ward. Powered by ProSite.